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Clear, Actionable Learning for Small Business Owners
Small Business Marketing Workshops and Training in Council Bluffs and Omaha
I teach practical, hands-on workshops designed for small business owners, chamber members, and economic development groups. My sessions are built to make complex marketing and business topics clear and approachable so participants leave with real-world knowledge they can use right away or the insight to hire wisely.
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Most workshops focus on core topics like branding, marketing strategy, business planning, getting found online (SEO), social media, email marketing, digital advertising, and emerging AI tools. I can also create fully customized sessions tailored to your audience, industry, or current trends.
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Workshops are usually hosted by an organization or business, either offered as a free benefit or paid event for their audience. I charge a flat fee for the session, and the host can choose to charge attendees if they wish. Each workshop can be adapted to your group’s goals, and I can also build multi-session training tracks on request.
Branding and Content Development
Create a clear brand identity and voice that connects with your audience. Learn how to plan, design, and write content that reflects your brand and builds trust.
Focus: Covers the basics and foundations of branding with actionable steps participants can use immediately.
Format: 1 to 2 hours
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This is a great starting point before diving into more specialized branding topics.
Branding & Content
My branding workshops help small businesses define who they are, how they show up, and how to communicate their value with confidence. Each session can be customized to your group’s needs
Content that Builds Your Brand
Building Your Brand Identity
Go deeper into defining your mission, values, brand personality, ideal customer, and market positioning. This session helps participants create a strategic foundation to guide every marketing decision.
Format: 1–2 Hours
Can be taken as a follow-up to Branding & Content Development or as a standalone workshop.
Building Your Brand Identity
Learn how to craft your brand/company story and develop content that reflects your voice and values. Explore how to plan blogs, social media, and marketing messages that strengthen your brand presence.
Format: 1–2 Hours
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Works well on its own or as part of a multi-session branding series.
Marketing Foundations
Understand the building blocks of marketing, from messaging and target markets to choosing the right channels. Ideal for new or growing businesses.
Format: 1 to 2 hours
Marketing
These workshops build core marketing knowledge and help businesses plan for growth.
Email Strategy
Learn how to build an email marketing system that nurtures leads, builds loyalty, and drives sales without overwhelming your team.
Format: 1 to 2 hours
The AI Advantage: Supercharging Marketing with Data
Discover how to use AI tools to collect, analyze, and apply data to strengthen marketing decisions and content creation.
Format: 1 to 2 Hours
Helping Businesses Get Found Online
Learn how search engines evaluate websites and how to structure your site and content so customers can find what they need and choose you. This session blends SEO fundamentals with content strategy, showing how to organize pages, write with your audience in mind, and align your website with the real problems your customers are trying to solve.
Format: 1 to 2 hours
SEO & Visibility
Sessions focused on helping small businesses get found online.
How AI Is Changing SEO and Getting Found Online
Demystify how search has evolved and what actually helps your site show up today. Learn how AI-powered search is reshaping what shows on Google, and how to create clear, helpful content that both search engines and customers can understand — no technical expertise required.
Format: 1 to 2 hours
Local SEO for Small Businesses
Learn how to show up when customers search in your local area — and how to optimize your content for the new wave of AI-driven local results. This session covers Google Business Profiles, local keywords, reviews, and the key steps to earning visibility in map packs and AI search answers.
Format: 1 to 2 Hours
Empowering SBDC Clients with AI-Driven Business Planning
Use AI tools to accelerate market research, financial projections, and strategic planning — perfect for advisors and support organizations.
Format: 1 to 2 hours
Business Planning & AI Tools
Strategic planning and business management workshops that integrate new AI-driven approaches.
Customizing Chat GPT
Learn how to tailor ChatGPT to your business by writing effective prompts and teaching it about your goals. It can then help with sales, marketing, financial analysis, and HR while saving time, cutting costs, and providing valuable insights.
Social Media Strategy
Social Media Strategy
Learn how to plan content, schedule posts, and build engagement with a realistic social strategy your team can maintain.
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Format: 1 to 2 hours
Digital & Social Media
Practical sessions for reaching your audience and driving traffic.
Google/Meta Advertising
Social Media StrategyLearn how to create targeted ad campaigns on Google and Meta that fit small business budgets and deliver results.
Format: 1 to 2 hours